Our overall image that we wish to portray is one of a basic product of quality, that is not overstated and does a good job.   With our logo (the front label of a Mega Horse bucket) I designed it with the following thinking from behind the scenes.   Mega Horse is written in times new roman font to signify that the product has “passed the test of time”.   The horse is non-breed specific, non-discipline specific, non-age specific, and non-gender specific. This is to portray the fact the product is suitable for all horses, with no exceptions.   The horse is a cartoon character to emphasise this, and it is also basic and recognisable from a quick glance.   The horse is jumping over a world globe to suggest that a Mega Horse, horse is “on top of the world”, and also to suggest a global product.   The wording “natural minerals trace elements and oils" gives customers a brief description of what it is, and “for horse people who know the best shouldn’t cost the earth” has a twofold meaning.   Firstly it suggests the product is reasonably priced for the average horse owner, and secondly because it is made by recycling natural products and having as minimal an impact on the environment as possible.   Lastly, the border around the edge with the arrows also emphasises how we create the product - the base ingredients we procure, and the process of getting them, affects the animal it is fed to, it’s impact on the earth and environment, and how it’s waste goes back to the earth and its base.   The entire process is all interlinked and each step affects another so loosely it comes from the earth, is sent around the cycle then returned to the earth. ~ oo00oo ~

"Try Mega Horse today, and see the difference."
              
Just 1 cup per horse per day for maximum health ...

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